PR and Social Media Success for an Emerging Urgent Care Franchise Brand


The Challenge

With PR and social media, help grow awareness of a small urgent care franchise to drive franchise sales and patient traffic.


How 919 Helped

We create and implement national and local PR campaigns to:

  1. Alert prospects of the amazing business opportunity of an urgent care franchise.
  2. Drive patient traffic to the urgent care centers across the country.

We also create and write a national blog about timely health issues to increase search results and patient counts so families come to American Family Care first when they need convenient, accessible and affordable health care.


How We Made the Numbers Work

919 started with the franchise when it was under a different name and had only six centers. Because of our excellent results, we have maintained the account for eight years through two acquisitions and continue to help the system grow. Media coverage we generated includes full feature stories in USA Today, the Wall Street Journal, NBC Nightly News, Forbes and hundreds of TV, print, radio and outlets across the country.

American Family Care has grown from five to 150 centers nationwide, seeing 1.35 million patients a year. Now that’s a healthy bottom line!


   
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